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Hey!

Excited to share regular updates w/ you in my new newsletter, The Inner Circle.

(Now finally running on Kit, like everyone else 🤠)

Life got bigger

I've been quieter lately because it's been a roller coaster whirlwind of a year.

We had a baby boy this year. Dealt with some health issues (better now). Our team grew, and we've added several GrowthPartners to our client roster. Lots of growth!

My new content

I decided to stop being 'behind the scenes' of top creators and put myself out there to be a top creator myself. Turns out doing a thing is a lot harder than thinking about or coaching about it ;) Massive kudos to all you content creators out there. I'm learning a lot and having fun.

I'm sharing lessons and takeaways of working with our clients in the trenches on Instagram and putting out long-form videos on YouTube.

I'm also on X and Linkedin where I'm cross posting my content.

The Vegas hotel-room offer

Last month we built a world-class offer in a Vegas hotel room for our newest GrowthPartner, Preston Lee of The Thirty Percent Rule, a top thought leader and trainer in the world of Hospitality.

We cut down tons of their "stuff" into a sharp offer that cuts through the noise and would make you feel dumb saying no to.

I was so fired up I recorded an entire breakdown of the process so you can follow it and do for yourself. Watch the full Offer Triangle exercise here (sorry the sounds not the best).

I'm writing a book about communities!

I’m writing my first book about paid communities. Not just how to launch. What happens after, when growth gets messy. If you’ve built one (regardless of size) and you’re willing to talk for 20 minutes this week, plz grab a time (I'm writing it next week at a writer's retreat!)

​Quick 20 min call with Jordan​

Tip of the week

If your offer isn’t good, more marketing won’t fix it. Sharpen your offer before you pour on more traffic.

The highest leverage thing you can do is define a clear outcome that someone will achieve (and be able to see/measure) and who exactly it's designed for.

Bad Example: Grow your business alongside other entrepreneurs

Good Example: Help stuck 6-figure entrepreneurs break 7-figures in the next 12 months without hiring more team members

Peek ahead: Growth Engine

We've built an internal AI operating system (not just talking to Claude/ChatGPT) to run the growth operations for our GrowthPartners. We call him Harvey. He's insanely good and does most of the heavy lifting for us now.

We're working on a way to share Harvey with clients to plug into your business and run different growth loops for you, like ads, lead magnets, email sequences and content production.

Let us know if that sounds interesting. We'll share more soon.

Talk soon,
Jordan