The Inner Circle Newsletter #003

Want a full breakdown of what a successful 7-figure business looks like on the inside?

I just got back from a full-week mastermind in Puerto Rico, where I sat down with my friend and former client Dustin Riechmann to unpack how he got to 7 figures.

He uses a simple 2-offer model:

• The front door: a 90-day accelerator with one clear promise, for $10,000.
• The backend: when people finish, the right fits are invited into his mastermind, his continuity offer.

That recurring revenue covers all of his operating costs and gives him total freedom.

Why does this work so well? A lot of people only sell a subscription membership. Recurring revenue sounds great for you, but it's harder for people to buy, because there's no clear promise. They don't know what they'll get or how long it will take.

The 2-offer model fixes that, especially for colder traffic and people who don't know you yet:

• Your initial offer gives them immediate value and builds trust.
• Then you graduate them into your recurring offer, where you keep solving the next problem in their business.
• That raises your customer lifetime value.

What inspires me most is that Dustin has built a business he loves to run. It's stable and sustainable, and it gives him the freedom to go in any direction he chooses.

The best part is that the people who come through his programs are raving fans who keep referring more people to him.

In the full conversation, we break down his offers, how he got to 7 figures so quickly, and where he's taking the business next (which might surprise you).

👉 Watch the full conversation with Dustin​

Make it an epic week,

Jordan

P.S. Would love to hear your biggest takeaway from Dustin's community story -- reply back and let me know!

👇 This is 1 email a week. I post daily here 👇

​​​​